Useful? Instant live booking for meetings & events

Digitization will fundamentally change the meetings and events market - just like all other business sectors. Outdated processes will disappear and be replaced by modern, more efficient, digital processes.

The way meetings and events are requested and planned, the way MICE quotes are created and booked, is undergoing dynamic change. What tools do hotels and locations need? And above all:

What do customers expect from conference hotels and event venues?

When companies plan an event, it is usually not clear which provider will be booked. Possible event venues are researched, various providers are inquired about. Quotes are obtained, evaluated, and discussed internally.

There are many reasons in the B2B sector for companies to option event venues or spaces in hotels: Often, requesting event planners have no decision-making authority or procuration. Purchasing or compliance requirements must also be met. And last but not least, events at companies are discussed within the team - before decisions are made and bookings are carried out.

Meeting or event providers are therefore basically faced with the question of whether (or which) availabilities should be displayed live online.
 

Empty shop windows don't sell

What about options that are already blocked for another interested party? May only capacities that are bindingly bookable immediately be shown on the website? What applies to the availability of hotel rooms, social programs or other event services?
 

1 + 1 = 0

The "paper situation" can sometimes be deceptive. Should a MICE tool not process a meeting inquiry for 50 attendees just because, according to live data, only 49 hotel rooms are still available? Should the website user then really be told that his search brings no result? Live availability can be in stark contrast to business considerations.

When Internet users research event opportunities, they want to see individualized results immediately. The user doesn't want to be shown too little or nothing at all online ("sold out" sign). Otherwise, this potential customer will quickly disappear from the website - and remain unknown forever.

When using a MICE tool, it makes sense to present the entire MICE offerings to the prospective customer. Comprehensive, visually appealing and individually customizable. Including already optioned modules or services whose availability is not stored in any database.

Only if the user finds what he is looking for, he leaves his specific requirements. And his contact details. This automatically generates valuable new leads and qualified inquiries on your own website.

And should inquiries collide, this is no problem - in the event sector, many things are always feasible: event spaces can be swapped or alternative dates can be found. Capacities can be rented, expanded or booked additionally. Additional, further events can then be held - instead of telling the user online that "nothing" is possible.

New prospects on the MICE website are valuable contacts - and invaluable for direct sales.

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